Conversion Rate Optimisation

Are you prioritising your test ideas, or being driven by ideas that aren’t based on data? Our clients typically experience an uplift in test velocity of 62%. Our uniquely structured approach to testing is what makes this a reality.

RedEye is the largest Conversion Rate Optimisation specialist in Europe providing bespoke services for some big names. A decade ago RedEye pioneered what mainstream Conversion Rate Optimisation is today and continue to lead the way today. We are the proud publishers of the most important annual market research report focusing on the maturing CRO marketplace.

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RedEye team

Using Our A/B Testing Services

We tailor our approach to your testing and personalisation needs. Pick and choose the support you need or allow us to work with you on your end to end A/B Testing. Our modular testing typically includes user research, design, quality assurance as well as the development and implementation of A/B tests and personalisation campaigns. You set the parameters for success and we’ll help you deliver.

Explore our A/B Testing services

"The team at RedEye Optimisation not only helped us deliver a very successful personalised Sale campaign, but also went above and beyond to ensure that we delivered this campaign within a tight deadline which contributed to both a positive commercial result and a great customer experience."

Senior Product Owner, Marks & Spencer

Just some of our CRO work

CRO Analysis & Reporting to Achieve Improved ROI

Being able to easily measure the success of a test as well as the annual site-wide uplift is a prerequisite of CRO Analysis and A/B Testing with RedEye. One of the first things we do with all clients is build a framework for measuring the ROI from our CRO activities. We are yet to find a business model which we cannot build a mutually agreed ROI model for. Not sure how to track the ROI of your testing? Contact us and we will build a transparent ROI framework for you.

Working with RedEye optimisation to achieve big things with your CRO will include:

  • Testing support

    Support with your A/B Testing, whether this is the whole roadmap, or just help in certain areas

  • Analytics consultancy

    Consultancy that supports you with your analytics, helping you understand the results you achieve

  • Expert training

    Training to ensure the whole team is a part of the CRO process

CRO training

CRO Training to Suit Your Team

At RedEye we provide expert CRO training and encourage all of our clients to be hands on with conversion rate optimisation, testing, analytics and personalisation. We always endeavour to pass on our expertise and help train internal stakeholders as part of any relationship. We can provide training at our offices or onsite at your own offices. All training is interactive; a mix of task-based learning and is always delivered by subject matter experts.

Take a read of our insights