Insights

Improved Optimisation of Cross-Channel Customer Engagement: Announcing Optimizely's Integration with RedEye

News / 06 Jan 2016

Tags: Cross-Channel / Optimisation / Optimizley

RedEye, the Multi Channel Personalisation and Conversion Rate Optimisation specialist, and Optimizely, the leading Experience Optimisation Platform for A/B testing and Personalisation today announced a seamless integration.

RedEye’s Multi Channel Personalisation Platform ‘Contour’ allows you to store and segment historical behaviour, campaigns, channel, device and offline data all in one place for a better understanding of your customer. Through this integration, ‘Contour’ extends Optimizely’s personalisation, cross-device tracking and channel capabilities.

“Finally there is an easy-to-use solution to target the same audience group across multiple channels and display the same messaging at the same time. Regardless of which channel the customer interacts with, you can create a consistent message across all channels – just drag and drop to target and personalise content!”

Tasin Reza, Head of Conversion Rate Optimisation Services, RedEye

“Optimizely is committed to providing the leading Experience Optimisation Platform so that our customers can choose from any of the best of breed technologies available to work alongside Optimizely. We’re excited to have RedEye join Optimizely’s partner ecosystem to help our customers deliver delightful experiences across web and mobile.”

Travis Bryant, VP of Sales

Explore how this integration works.