Insights

RedEye Announce New Partnership with AB Tasty

News / 22 Jan 2016

Tags: AB Tasty / Partnership / UX

RedEye are delighted to announce their new partnership with AB Tasty, the SaaS solution providers that help data-driven marketers to ease the process of A/B testing, personalisation and re-engagement.

AB Tasty’s tool helps marketers to make data-driven decisions through A/B & multivariate testing. They engage users with on-site remarketing and predictive marketing tools, personalising content and user-experience. With the sharp rise of m-commerce, AB Tasty is designed to handle cross-device tests.

“RedEye is a forward-thinking company and we are excited to have been selected and to make our platform available to their customers. Testing and personalisation are widely recognised as cornerstones for any successful e-commerce operation. We look forward to working with RedEye to build tomorrow’s user-experience and to help increase marketing performance.”

AB Tasty clients can now benefit from RedEye’s Multi-Channel Marketing Automation solutions including their unique Customer Data Platform ‘Contour’ that combines all customer data into a single view guaranteeing relevant and uniform customer messages across every channel.

Martin de Backer, Managing Director, UK & Nordics, AB Tasty

“We are thrilled to welcome AB Tasty to RedEye’s Partner Programme so that together we can enable clients to deliver the most out of their marketing campaigns. Marketers today demand continuity and personalisation so we are looking forward to exploring how RedEye’s multi channel solutions can work together with AB Tasty’s A/B and multivariate tools to fulfil this demand.”

Simon Gripton, Head of Sales, RedEye