Insights

Econsultancy & RedEye CRO Report 2017

Reports / 12 Oct 2017

Tags: CRO / Econsultancy / Optimisation

This is Econsultancy and RedEye's ninth annual Conversion Rate Optimisation Report. Our CRO research, which encompasses the responses of more than 800 digital marketing and ecommerce professionals, examines the types of conversion strategies and tactics organisations are using, in addition to the tools and processes employed for improving conversion rates.

With the report usually coming at a cost, we are offering the report free to help shape your CRO efforts throughout the next year.

The aim is to provide data and a framework to help companies invest their time and resources as effectively as possible, by examining which methods and processes are most likely to yield results.

What you will learn from our Conversion Rate Optimisation report:

  •  The six key factors contributing to CRO success

Discover the six principal factors contributing to Conversion Rate Optimisation success, from the optimum number of A/B and multivariate tests you should conduct each month, to the ideal complexity of your CRO testing.  

  •    The use and impact of personalisation

Personalisation is becoming an increasingly important factor in any marketing strategy. Find out how you can use personalisation marketing strategies to improve your conversion rate.

  •    Methods and techniques which are most valuable for improving conversion rates

The best ways to structure your CRO team to produce the best results for your business.

  •    And much, much more...

Download our report to find out more.

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