Insights

How a Bold CRO Strategy can Boost Your Sales

White Papers / 19 Jan 2017

Tags: A/B Testing / CRO / User Experience

The honey badger is a small yet fearless mammal found across Africa, the Middle East and India. It knows absolutely nothing about conversion rate optimisation (CRO), but that won’t stop it piling into any challenge head on.

Research tells us that although companies are spending more than ever on CRO – and getting better results – marketers are still not satisfied. We say the time for timidity is over.

This white paper explains why you need to tackle the challenge of CRO with big, bold changes in order to see better results in website performance.

You'll also find real-life stories of how we took a bold approach to CRO and how it paid off for our clients.

Gripped? Read more

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