The Results
The difference between the two designs was quite significant and so were the results. The new design resulted in an increase in registrations of 10.21%, which was a great success for Quidco.
Additionally, an uplift in users reaching the retailers results page was seen, with an increase of 8.58%. This was due to the new prominence of the search bar on the homepage, presented alongside logos of the top retailer brands Quidco works with.