Quidco Client Story

Moving Optimisation to the Centre of their Brand

Who are Quidco?

Quidco is the UK’s number one cashback site, partnering with over 4,500 top brands to offer consumer’s cashback every time they shop. Over seven million people in the UK have become Quidco members since 2005, sharing over £400 million in cashback.

Person using Quidco

Why RedEye Optimisation?

Quidco selected RedEye Optimisation as we are the leading optimisation agency in Europe, with a strategic partnership with Optimizely. This made RedEye perfectly placed to support Quidco with their ongoing process of optimisation.

The Quidco Requirement

To help them put the customer experience at the heart of everything they do:

  • Provide strategic thinking to suggest worthwhile test ideas
  • Utilise the Optimizely platform to drive their testing plan
  • Help them implement a culture of continuous experimentation to improve engagement with their product
  • Conduct user testing to help them understand their customers better

Our product, design and development teams have repeatedly benefited from RedEye’s expertise to increase the velocity of in-house testing and to drive outstanding results beyond our expectations. Engaging with RedEye on this level has enabled the testing we perform in partnership with them to achieve great results time and time again.

Head of Product, Quidco